THEY WANTED A TERRIFYINGLY BIG LAUNCH… ok
WAIT FOR IT
Hotel drácula
inmersive experience
BEST IN EUROPE
keY goals
01 A campaign focused on a broad, standard audience
02 Launching Europe’s biggest virtual reality in Madrid
Hotel Drácula is a concept we all know, whether as kids, adults, or a little older. For this campaign, we set out to explore Instagram creators with audiences between 10K to 200K followers
We identified three verticals related to the campaign: lifestyle, time out and plans for Madrid. Influencer created jovial and dynamic content through Instagram stories, suitable for all audiences, but putting themselves in the role of the terrifying Dracula. Our campaign encouraged the creators to view the content as an artistic exaggeration of their unique horror story through virtual reality goggles and undoubtedly succeeded in giving their audiences the incentive to visit the experience
engagement
achieVed
organic Results
10 Influencer activations
2.7M Total reach
3M Total impressions
603K Total engagement
122 Content shared
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